Posted on 05 28 2010 @ 3:40 PM

On Thursday, expresso surpassed espresso in being the most popular word to use when referring to espresso as measured by Google analytics tool, gwords. In recognition of espresso's defeat, Paradise Roasters will willingly stop using the word espresso when referring to espresso. Paradise will instead use the word expresso as that is recognized by more people as the correct word to use. While it is dissapointing to see such a word as espresso die, it doesn't come as a surprise. Espresso has had a hard time combatting the onslaught of expresso as is evident by expresso's rise in popularity in the news, Twitter, and Facebook, and by switching now, we believe we are doing the right thing as this word evolution (or wordvolution) occurs.

Paradise Roasters would like to extend an invitation to all other specialty roasters in discontinuing the use of espresso and using expresso in its place. Paradise would also like to propose that expresso be defined as a type of bean that is blended with other expresso beans and then roasted until they are black and very oily.

Today, we mourn the loss of espresso and welcome the new king – expresso.