A tiny bean with a big presence!
Full and rich aroma of roasted hazelnut, hint of tropical fruit and a touch of honey. A fine spice is found in the wet aroma complimenting the nuttiness. In the cup, gentle acidity with a lusciously smooth and buttery body and a decadent chocolate-macadamian nut flavor. The discerning palate will find a touch of caramel in the background. The finish lingers on the tongue like a melted piece of rich chocolate.
We can only think of one word to describe this unique variety of Hawaiian coffee: darling! The Mokka varietal is much smaller than it's big sister, Kona, sizing up at 11-14/64" in size compared to Kona's big and bold 19/64". It takes about 3,000 average size coffee beans to make up a pound of coffee. Mokka requires 8,100 beans. But what it lacks in size, it certainly makes up for in quality and flavor. Remeniscent of a fine wine, even in its "pretty trees all in a row" growing style similar to a wine vinyard, Mokka delivers a luscious body and a decadent flavor putting it on the same level of specialty as the big beans.
Mokka's size initially worked against it when Pioneer Mill Company participated in a study of 23 varietals to determine which beans could successfully be grown in the Maui region and produce an interesting cup with high potential for financial return. While it scored high in blind tastings, bigger beans got a better reputation simply because they were, well...bigger.
However, James "Kimo" Falconer, Pioneer Mill Company's director of agriculture, decided to take a chance on the little guy as he saw it's market potential as a one-of-a-kind product. Right he was. Falconer is now President of MauiGrown Coffee Company (est. 2003) and has gone from producing 200 lbs of green Mokka to over 100,000 lbs annually. Maui Mokka has found a niche for itself among specialty coffee connoisseurs who rave about its unique flavor and, obviously, size.
Paradise is proud to offer this Hawaiian coffee as encapsulates our mission to offer unique varietals of specialty quality, not to mention a little cup of Paradise straight from the Island!
For more information, visit MauiGrown Coffee Company's Website.
View a two minute video of MauiGrown's growing and processing of coffee.